Blue River Technology
[ACQUIRED]HQ: Sunnyvale, California · Est. 2011 · 1 model registered
As of Sep 2026, DEPLOY verifies Blue River Technology: 1 model. 1 source back the record.
Ownership
ACQUIRED
Capital / Funding
Undisclosed
Headquarters
Sunnyvale, California
IP / Patents
Undisclosed
Platform Models
1
Audited Incidents
0
Overview
Agricultural robotics company developing AI-driven See & Spray systems for precision weed control. Acquired by John deere for $305M in September 2017, operating as an independent subsidiary.
Limited public visibility and press coverage relative to peers.
Key Facts
Safety & Regulatory Posture
No incidents on record for Blue River Technology.
Leadership & Founders
Founding Team
cofounder · no longer at company · John Deere
Key Former Leadership (1 Tracked)
Partnerships & Commercial Deployments
FAQ
What is Blue River Technology?
Agricultural robotics company developing AI-driven See & Spray systems for precision weed control. Acquired by John deere for $305M in September 2017, operating as an independent subsidiary.
What does Blue River Technology make?
Blue River Technology has 1 robot model on the DEPLOY registry: See & Spray (Blue River Technology builds physical robots).
Is Blue River Technology publicly traded?
Blue River Technology is not independently listed on public markets; it is part of John Deere for $305M in September 2017 — operates as independent subsidiary | Product: See & Spray — computer vision + AI for targeted herbicide application | Deployment: See & Spray deployed across US farms (2025 on the DEPLOY registry.
Who competes with Blue River Technology?
On the DEPLOY registry, peer companies to Blue River Technology building in the same form factors include DJI, Naio Technologies, WORX Landroid, Carbon Robotics.
Who is the CEO of Blue River Technology?
Jorge Heraud is the ceo of Blue River Technology, per the DEPLOY registry.
How can I invest in Blue River Technology?
Blue River Technology has no separately traded stock; it is owned by John Deere for $305M in September 2017 — operates as independent subsidiary | Product: See & Spray — computer vision + AI for targeted herbicide application | Deployment: See & Spray deployed across US farms (2025 (the parent is the entity that trades, where it is public).
Where is Blue River Technology headquartered?
Blue River Technology is headquartered in Sunnyvale, California, USA.
Who owns Blue River Technology?
Blue River Technology is owned by John Deere for $305M in September 2017 — operates as independent subsidiary | Product: See & Spray — computer vision + AI for targeted herbicide application | Deployment: See & Spray deployed across US farms (2025, per the DEPLOY registry.
Where does Blue River Technology operate robots?
Blue River Technology is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
Is Blue River Technology a top robotics company?
On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Blue River Technology ranks in roughly the top 53% of companies tracked by the registry.
When was Blue River Technology founded?
Blue River Technology was founded in 2011.
Is Blue River Technology safe?
Blue River Technology has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.