Bluewhite
[PRIVATE]Service & Cobot Robotics · HQ: Tel Aviv, Israel · Est. 2017 · 1 model registered · 2 deployments
As of Sep 2026, DEPLOY verifies Bluewhite: 1 model, 2 deployments across 2 regions, $39.0M raised.
Ownership
PRIVATE
Capital / Funding
$39.0M
Headquarters
Tel Aviv, Israel
IP / Patents
Undisclosed
Platform Models
1
Audited Incidents
0
Overview
Bluewhite is an Israeli agricultural robotics company offering autonomous retrofit kits that convert any tractor make into a fully autonomous platform. Founded in 2017 in Tel Aviv, its Pathfinder hardware kit and Compass cloud software enable growers to operate fleets autonomously in orchards, vineyards, and specialty crops. Bluewhite has accumulated 50,000+ autonomous hours across 150,000+ acres and partnered with CNH Industrial's New Holland brand to distribute kits through dealerships. The company was acquired by Israeli defense technology group Elbit Systems through its subsidiary FUSE in 2026.
Clean safety record across 2 verified deployments. Deployment footprint remains limited relative to category peers.
Key Facts
Safety & Regulatory Posture
No incidents on record for Bluewhite.
Leadership & Founders
Current Program Leadership & Executives
Co-founder & CEO
Co-founder & COO, COO
Co-founder
Founding Team
cofounder
cofounder
cofounder
Partnerships & Commercial Deployments
Recent Verified Partnerships
- Bluewhite x New Holland (CNH Industrial)Jun 25, 2025
MOST RECENT · Bluewhite x New Holland (CNH Industrial) · 2025-06-25 · OPERATING
Operator Customers & Fleet Integrators
Platform Models
Deployments
Sectors & Applications
FAQ
What is Bluewhite?
Bluewhite is an Israeli agricultural robotics company offering autonomous retrofit kits that convert any tractor make into a fully autonomous platform. Founded in 2017 in Tel Aviv, its Pathfinder hardware kit and Compass cloud software enable growers to operate fleets autonomously in orchards, vineyards, and specialty crops. Bluewhite has accumulated 50,000+ autonomous hours across 150,000+ acres and partnered with CNH Industrial's New Holland brand to distribute kits through dealerships. The company was acquired by Israeli defense technology group Elbit Systems through its subsidiary FUSE in 2026.
What does Bluewhite make?
Bluewhite has 1 robot model on the DEPLOY registry: Bluewhite Autonomous Tractor System (Bluewhite builds both physical robots and the AI that runs them).
Is Bluewhite publicly traded?
Bluewhite is not independently listed on public markets; it is part of Elbit Systems (via subsidiary FUSE on the DEPLOY registry.
Who competes with Bluewhite?
On the DEPLOY registry, peer companies to Bluewhite building in the same form factors include DJI, Naio Technologies, WORX Landroid, Carbon Robotics.
Who is the CEO of Bluewhite?
Ben Alfi is the ceo of Bluewhite, per the DEPLOY registry.
How can I invest in Bluewhite?
Bluewhite has no separately traded stock; it is owned by Elbit Systems (via subsidiary FUSE (the parent is the entity that trades, where it is public).
Where is Bluewhite headquartered?
Bluewhite is headquartered in Tel Aviv, Israel.
How much funding has Bluewhite raised?
Bluewhite has raised approximately $39M in disclosed funding on record in the DEPLOY registry.
Who owns Bluewhite?
Bluewhite is owned by Elbit Systems (via subsidiary FUSE, per the DEPLOY registry.
Where does Bluewhite operate robots?
Bluewhite operates 2 verified deployments, including at Israel, Asia, United States (multiple hotel chains).
How many robots has Bluewhite deployed?
DEPLOY has 2 verified Bluewhite deployments on record at sites including Israel, Asia, United States (multiple hotel chains). That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.
Is Bluewhite a top robotics company?
On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Bluewhite ranks in roughly the top 26% of companies tracked by the registry.
When was Bluewhite founded?
Bluewhite was founded in 2017.
Is Bluewhite safe?
Bluewhite has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.