Fitbit

[SUBSIDIARY]

Service & Cobot Robotics · HQ: San Francisco, California · Est. 2007 · 1 model registered · 1 deployments

Recent press

As of Sep 2026, DEPLOY verifies Fitbit: 1 model, 1 deployment across 1 region, 1 active incident. 3 sources back the record.

Ownership

SUBSIDIARY

Capital / Funding

Undisclosed

Headquarters

San Francisco, California

IP / Patents

Undisclosed

Platform Models

1

Audited Incidents

0

Overview

Biometric fitness-wearable brand (founded 2007; Google-owned since 2021) of the Charge/Sense/Versa devices with FDA-cleared ECG + AFib detection; now a Google product line (standalone smartwatch hardware deprioritized).

Audited Posture AssessmentPeer Percentile: 3.7%

Safety profile within acceptable range for category. Meaningful press and media coverage across the period. Limited public funding data for capital position assessment.

Key Facts

ProductFitbit Charge 6 / Sense 2 / Versa 4; ECG (2020) + PPG AFib (2022) FDA-cleared.
StatusGoogle product line; smartwatch hardware deprioritized but new 2026 trackers confirmed.
AcquisitionGoogle-owned since 2021
Company typeBiometric fitness-wearable brand
Acquisition price$2.1B cash acquisition by Google (announced Nov 2019, closed Jan 2021)
Revenue~$770M estimated 2025 revenue, 4.3M devices/year, 73% US fitness tracker market share
Financial stageAcquired (Google subsidiary, brand transitioning to Google Health, Versa/Sense discontinued Aug 2024)

Safety & Regulatory Posture

4 entries
Audited Incident & Recall FootprintLatest event: Mar 2022

1 recall on record (1 serious). Most recent: Mar 2022.

serious: 1

Evidentiary Regulatory Filings & Recalls

  • K212372[filed]US Federal

    K212372fda 510k · us_fdacleared2022-04-08Linked models: Fitbit (Charge / Sense / Versa)

  • K212372[filed]US Federal

    K212372fda 510k · us_fdacleared2021-07-30Linked models: Fitbit (Charge / Sense / Versa)

  • K200948[filed]US Federal

    K200948fda 510k · us_fdacleared2020-09-11Linked models: Fitbit (Charge / Sense / Versa)

  • K200948[filed]US Federal

    K200948fda 510k · us_fdacleared2020-04-08Linked models: Fitbit (Charge / Sense / Versa)

Leadership & Founders

2 entries

Founding Team

James Park[Founder]

no longer at company

Eric Friedman[Founder]

no longer at company

Key Former Leadership (2 Tracked)

James ParkCo-founder & former CEO, Founder
Eric FriedmanCo-founder & former CTO

Partnerships & Commercial Deployments

2 entries
Total Tracked0
Operating0
Announced0
Concluded0

Operator Customers & Fleet Integrators

Fitbit - 1 deploymentFitbit

Platform Models

1 entry

Deployments

1 entry

Sectors & Applications

1 entry

FAQ

14 entries
What is Fitbit?

Biometric fitness-wearable brand (founded 2007; Google-owned since 2021) of the Charge/Sense/Versa devices with FDA-cleared ECG + AFib detection; now a Google product line (standalone smartwatch hardware deprioritized).

What does Fitbit make?

Fitbit has 1 robot model on the DEPLOY registry: Fitbit (Charge / Sense / Versa) (Fitbit builds both physical robots and the AI that runs them).

Is Fitbit publicly traded?

Fitbit is not independently listed on public markets; it is part of Google on the DEPLOY registry.

Who competes with Fitbit?

On the DEPLOY registry, peer companies to Fitbit building in the same form factors include Google, Samsung Electronics, Butterfly Network, Abbott.

Who is the CEO of Fitbit?

James Park is the ceo of Fitbit, per the DEPLOY registry.

How can I invest in Fitbit?

Fitbit has no separately traded stock; it is owned by Google (the parent is the entity that trades, where it is public).

Where is Fitbit headquartered?

Fitbit is headquartered in San Francisco, California, USA.

Who owns Fitbit?

Fitbit is owned by Google, per the DEPLOY registry.

Where does Fitbit operate robots?

Fitbit operates 1 verified deployment, including at Global.

How many robots has Fitbit deployed?

DEPLOY has 1 verified Fitbit deployment on record at sites including Global. That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.

Is Fitbit a top robotics company?

On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Fitbit ranks in roughly the top 97% of companies tracked by the registry.

When was Fitbit founded?

Fitbit was founded in 2007.

Are there any incidents involving Fitbit?

1 active incident involving Fitbit is on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.

Is Fitbit safe?

Fitbit has 1 active incident on record in the DEPLOY registry. 1 recall on record (1 serious). Most recent: Mar 2022. Retracted incidents are excluded from this count.