Holiday Robotics

[PRIVATE]

Humanoids · HQ: Seoul, South Korea · Est. 2024 · 1 model registered · 2 deployments

New funding roundNew deployment

As of Sep 2026, DEPLOY verifies Holiday Robotics: 1 model, 2 deployments across 2 regions, $115.5M raised. 3 sources back the record.

Ownership

PRIVATE

Capital / Funding

$116M

Headquarters

Seoul, South Korea

IP / Patents

Undisclosed

Platform Models

1

Audited Incidents

0

Overview

Seoul-based humanoid robotics startup developing FRIDAY, a wheeled humanoid robot built for industrial manufacturing and logistics. Founded in 2024 by serial entrepreneur Song Ki-young (ex-SuaLab, acquired by Cognex), the company takes a manipulation-first approach with 40 of FRIDAY's 64 degrees of freedom dedicated to dexterous hands. Raised ~$103M Series A in July 2026 — the largest Series A in South Korean history.

Audited Posture AssessmentPeer Percentile: 74.4%

Clean safety record across 2 verified deployments. Well-capitalized with $116M raised and recent funding activity. Deployment footprint remains limited relative to category peers.

  • HUMANOID

Key Facts

CEOSong Ki-young (founder)
CFOChoi Yeon-Soo
Seed roundKRW 17.5B (~$12.5M), August 2024, led by Stonebridge Ventures
Prior exitCEO Song Ki-young founded SuaLab (AI visual inspection), sold to Cognex for ~$200M in 2019
Software architectureVision-Language-Skill (VLS) framework — whitebox approach using pre-verified control skills
Manufacturing plantSeongsu-dong, Seoul; plans for additional plant in Gyeonggi Province
Series A valuationPost-money ~KRW 950B (~$688M), near-unicorn
Production target100 units in 2026, 1,000 in 2027, 10,000+/year eventual
Target price~KRW 100M (~$67,000) per robot
Hero image candidatehttps://img.youtube.com/vi/iUNat-40BeM/maxresdefault.jpg (source: official YouTube thumbnail — Introducing FRIDAY)

Safety & Regulatory Posture

0 entries
Audited Incident & Recall Footprint

No incidents on record for Holiday Robotics.

Leadership & Founders

3 entries

Current Program Leadership & Executives

Song Ki-youngSEC-verified

CEO & Co-founder

Choi Yeon-SooSEC-verified

CFO

Founding Team

Song Ki-young[Founder]

sole

Partnerships & Commercial Deployments

2 entries
Total Tracked0
Operating0
Announced0
Concluded0

Operator Customers & Fleet Integrators

Holiday Robotics - 2 deploymentsHoliday Robotics

Platform Models

1 entry

Deployments

2 entries

Sectors & Applications

2 entries

FAQ

13 entries
What is Holiday Robotics?

Seoul-based humanoid robotics startup developing FRIDAY, a wheeled humanoid robot built for industrial manufacturing and logistics. Founded in 2024 by serial entrepreneur Song Ki-young (ex-SuaLab, acquired by Cognex), the company takes a manipulation-first approach with 40 of FRIDAY's 64 degrees of freedom dedicated to dexterous hands. Raised ~$103M Series A in July 2026 — the largest Series A in South Korean history.

What does Holiday Robotics make?

Holiday Robotics has 1 robot model on the DEPLOY registry: FRIDAY (Holiday Robotics builds physical robots).

Is Holiday Robotics publicly traded?

No. Holiday Robotics is privately held and not publicly traded, per the DEPLOY registry.

Who competes with Holiday Robotics?

On the DEPLOY registry, peer companies to Holiday Robotics building in the same form factors include Unitree Robotics, DLR Institute of Robotics and Mechatronics, Dobot, AgiBot.

Who is the CEO of Holiday Robotics?

Song Ki-young is the ceo of Holiday Robotics, per the DEPLOY registry.

How can I invest in Holiday Robotics?

Holiday Robotics is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today. It has raised $116M in disclosed funding.

Where is Holiday Robotics headquartered?

Holiday Robotics is headquartered in Seoul, South Korea.

How much funding has Holiday Robotics raised?

Holiday Robotics has raised approximately $116M in disclosed funding on record in the DEPLOY registry.

Who owns Holiday Robotics?

Holiday Robotics is privately held and venture-backed ($116M raised); ownership sits with its founders and private investors.

Where does Holiday Robotics operate robots?

Holiday Robotics operates 2 verified deployments, including at South Korea, Asia, United States (multiple hotel chains).

How many robots has Holiday Robotics deployed?

DEPLOY has 2 verified Holiday Robotics deployments on record at sites including South Korea, Asia, United States (multiple hotel chains). That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.

Is Holiday Robotics a top robotics company?

On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Holiday Robotics ranks in roughly the top 26% of companies tracked by the registry.

Is Holiday Robotics safe?

Holiday Robotics has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.