Instacart
[PUBLIC]Service & Cobot Robotics · HQ: San Francisco, CA · Est. 2012 · 1 model registered · 4 deployments
As of Sep 2026, DEPLOY verifies Instacart: 1 model, 4 deployments across 3 regions, 1 active incident. 1 source back the record.
Ownership
PUBLIC
Capital / Funding
Undisclosed
Headquarters
San Francisco, CA
IP / Patents
Undisclosed
Platform Models
1
Audited Incidents
1
Overview
North American online grocery platform operating as a deployer of physical AI systems in retail and fulfillment. Instacart acquired Caper AI in 2021 for $350M to deploy AI-powered smart shopping carts with computer vision and weight sensors at major grocery retailers including Kroger, Wakefern, Schnucks, and Sobeys. The company also partnered with Fabric to build robotic micro-fulfillment centers (MFCs) for automated grocery order picking. Instacart went public as Maplebear Inc. (NASDAQ: CART) in September 2023 at $30/share, raising $660M. The company reported $3.74B revenue in 2025 and acquired Caper AI co-founder Lindon Gao's smart cart technology to unify in-store and online commerce.
Safety profile within acceptable range for category. Broad public reach with 1.5M video views. Limited public funding data for capital position assessment.
- PUBLIC
- SERVICE
Key Facts
Safety & Regulatory Posture
1 incident on record (1 moderate). Most recent: Dec 2025.
Leadership & Founders
Current Program Leadership & Executives
CEO & Chief Executive Officer
Founder & Executive Chairman
Founding Team
sole
Key Former Leadership (1 Tracked)
Partnerships & Commercial Deployments
Key Recurring Partners
Recent Verified Partnerships
- Instacart acquires Caper AIOct 19, 2021
MOST RECENT · Instacart acquires Caper AI · 2021-10-19 · with Caper AI · OPERATING · Instacart x Fabric · 2021-07-01 · with Fabric · JUST ANNOUNCED
Operator Customers & Fleet Integrators
Platform Models
Deployments
- Caper Cart at United States (multiple hotel chains)[OPERATIONAL]
United States (multiple hotel chains) · Jun 1, 2024
- Caper Cart at Canada, USA[OPERATIONAL]
Canada, USA · Jun 1, 2024
- Caper Cart at United Kingdom, Europe[OPERATIONAL]
United Kingdom, Europe · Jun 1, 2024
- Caper Cart at Germany, Europe[OPERATIONAL]
Germany, Europe · Jun 1, 2024
Incidents affecting Instacart
Sectors & Applications
FAQ
What is Instacart?
North American online grocery platform operating as a deployer of physical AI systems in retail and fulfillment. Instacart acquired Caper AI in 2021 for $350M to deploy AI-powered smart shopping carts with computer vision and weight sensors at major grocery retailers including Kroger, Wakefern, Schnucks, and Sobeys. The company also partnered with Fabric to build robotic micro-fulfillment centers (MFCs) for automated grocery order picking. Instacart went public as Maplebear Inc. (NASDAQ: CART) in September 2023 at $30/share, raising $660M. The company reported $3.74B revenue in 2025 and acquired Caper AI co-founder Lindon Gao's smart cart technology to unify in-store and online commerce.
What does Instacart make?
Instacart has 1 robot model on the DEPLOY registry: Caper Cart (Instacart builds both physical robots and the AI that runs them).
Is Instacart publicly traded?
Yes. Instacart is publicly traded on public markets, per the DEPLOY registry.
Who competes with Instacart?
On the DEPLOY registry, peer companies to Instacart building in the same form factors include Roborock, Ecovacs Robotics, SharkNinja, iRobot.
Who is the CEO of Instacart?
Chris Rogers is the ceo of Instacart, per the DEPLOY registry.
How can I invest in Instacart?
Instacart is publicly traded (public markets), so its shares can be bought through any broker.
Where is Instacart headquartered?
Instacart is headquartered in San Francisco, CA, USA.
Who owns Instacart?
Instacart is publicly held by its shareholders.
Where does Instacart operate robots?
Instacart operates 4 verified deployments, including at United States (multiple hotel chains), Canada, USA, United Kingdom, Europe.
How many robots has Instacart deployed?
DEPLOY has 4 verified Instacart deployments on record at sites including United States (multiple hotel chains), Canada, USA, United Kingdom, Europe. That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.
Is Instacart a top robotics company?
On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Instacart ranks in roughly the top 32% of companies tracked by the registry.
When was Instacart founded?
Instacart was founded in 2012.
Are there any incidents involving Instacart?
1 active incident involving Instacart is on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.
Is Instacart safe?
Instacart has 1 active incident on record in the DEPLOY registry. 1 incident on record (1 moderate). Most recent: Dec 2025. Retracted incidents are excluded from this count.