Naver Labs

[ACTIVE]

Humanoids · HQ: Seongnam, South Korea · Est. 2017 · 2 models registered · 1 deployments

New deployment

As of Sep 2026, DEPLOY verifies Naver Labs: 2 models, 1 deployment across 1 region. 1 source back the record.

Ownership

ACTIVE

Capital / Funding

Undisclosed

Headquarters

Seongnam, South Korea

IP / Patents

Undisclosed

Platform Models

2

Audited Incidents

0

Overview

Naver Labs is the robotics and AI research subsidiary of Naver Corporation, South Korea's largest internet company. The company developed the Rookie service robot, deployed across Naver's robot-friendly 1784 headquarters in Seongnam with 100+ robots operating alongside 5,000 employees. Naver Labs also operates a research lab in France focused on AI for robotics.

Audited Posture AssessmentPeer Percentile: 41.1%

Clean safety record across 1 verified deployment. Deployment footprint remains limited relative to category peers.

  • HUMANOID
  • SERVICE

Key Facts

HQ1784 building (robot-friendly)
AffiliationR&D arm of NAVER
FocusAutonomous service robots
RobotRookie delivery bot
TechnologyAI-Robot-Cloud (ARC) brain platform, mapping, and autonomy tech
ParentNaver Corporation
ProductsRookie service robot, Ambidex dual-arm robot, AI-Robot vision
Deployed100+ Rookie robots in NAVER HQ
CEOSeok Sang-ok
Robot fleet100+ at 1784 HQ
Europe labAI for Robotics (France)

Safety & Regulatory Posture

0 entries
Audited Incident & Recall Footprint

No incidents on record for Naver Labs.

Leadership & Founders

1 entry

Current Program Leadership & Executives

Seok Sang-okreported, not verified

CEO, Naver Labs

Partnerships & Commercial Deployments

2 entries
Total Tracked0
Operating0
Announced0
Concluded0

Operator Customers & Fleet Integrators

Naver Labs - 1 deploymentNaver Labs

Platform Models

2 entries

Deployments

1 entry

Sectors & Applications

2 entries

FAQ

10 entries
What is Naver Labs?

Naver Labs is the robotics and AI research subsidiary of Naver Corporation, South Korea's largest internet company. The company developed the Rookie service robot, deployed across Naver's robot-friendly 1784 headquarters in Seongnam with 100+ robots operating alongside 5,000 employees. Naver Labs also operates a research lab in France focused on AI for robotics.

What does Naver Labs make?

Naver Labs has 2 robot models on the DEPLOY registry: NAVER Ambidex, Rookie (Naver Labs builds both physical robots and the AI that runs them).

Who competes with Naver Labs?

On the DEPLOY registry, peer companies to Naver Labs building in the same form factors include Roborock, Ecovacs Robotics, SharkNinja, iRobot.

Who is the CEO of Naver Labs?

Seok Sang-ok is the ceo of Naver Labs, per the DEPLOY registry.

Where is Naver Labs headquartered?

Naver Labs is headquartered in Seongnam, South Korea.

Where does Naver Labs operate robots?

Naver Labs operates 1 verified deployment, including at Seongnam, South Korea.

How many robots has Naver Labs deployed?

DEPLOY has 1 verified Naver Labs deployment on record at sites including Seongnam, South Korea. That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.

Is Naver Labs a top robotics company?

On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Naver Labs ranks in roughly the top 59% of companies tracked by the registry.

When was Naver Labs founded?

Naver Labs was founded in 2017.

Is Naver Labs safe?

Naver Labs has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.