Simbe Robotics
[ACTIVE]Service & Cobot Robotics · HQ: San Francisco, CA · 2 models registered · 16 deployments
As of Sep 2026, DEPLOY verifies Simbe Robotics: 2 models, 16 deployments across 8 regions, $78.0M raised. 2 sources back the record.
Ownership
ACTIVE
Capital / Funding
$78.0M
Headquarters
San Francisco, CA
IP / Patents
Undisclosed
Platform Models
2
Audited Incidents
0
Overview
Simbe Robotics is an American retail robotics company based in San Francisco, developing the Tally autonomous inventory robot that scans store shelves using computer vision and RFID to provide real-time shelf intelligence for retailers. Operating under a Robotics-as-a-Service model, Simbe powers automated shelf intelligence for the largest number of retail banners globally, with deployments at SpartanNash, Wakefern/ShopRite, BJ's Wholesale Club, Schnuck Markets, Albertsons, and CarrefourSA across three continents.
Clean safety record across 16 verified deployments. Strong deployment footprint with 13 operational sites across 15 countries. Limited public visibility and press coverage relative to peers.
- SERVICE
Key Facts
Claims & Reality Assessment
- • UNITS UNDER CONTRACT (CLAIMED)
- • 3,000+ autonomous shelf-intelligence units (Simbe, Sep 21 2026)
- • RETAIL REACH (CLAIMED)
- • 75+ banners across nearly a dozen countries (Simbe)
Safety & Regulatory Posture
No incidents on record for Simbe Robotics.
Leadership & Founders
Current Program Leadership & Executives
Co-Founder & CEO
Co-Founder & CTO
Founding Team
cofounder
cofounder
cofounder · no longer at company
Key Former Leadership (1 Tracked)
Partnerships & Commercial Deployments
Operator Customers & Fleet Integrators
Platform Models
Deployments
- Tally at Sleepy Hollow, New York[OPERATIONAL]
Sleepy Hollow, New York · Jun 1, 2025
- Tally at San Francisco[OPERATIONAL]
San Francisco · Dec 11, 2018
- Tally at Ankeny, Iowa[OPERATIONAL]
Ankeny, Iowa · Sep 1, 2021
- Tally at Global (multiple sites)[OPERATIONAL]
Global (multiple sites) · Jan 1, 2017
- Tally at United States[OPERATIONAL]
United States · Jan 1, 2023
- Tally at Pessac[PILOT]
Pessac · Jan 1, 2019
- Tally at Istanbul[PILOT]
Istanbul · Jul 1, 2024
- Tally at Pittsburgh[PILOT]
Pittsburgh · Apr 15, 2019
- Tally at Dubai[SCALED]
Dubai · Sep 1, 2019
- Tally at Marlborough[SCALED]
Marlborough · Mar 14, 2023
- Tally at Edison, New Jersey[SCALED]
Edison, New Jersey · Aug 21, 2023
- Tally at Byron Center, Michigan[SCALED]
Byron Center, Michigan · Feb 14, 2024
- Tally at St. Louis, Missouri[SCALED]
St. Louis, Missouri · Aug 26, 2021
- Tally at Global (multiple sites)[SCALED]
Global (multiple sites) · Jan 1, 2026
- Tally at Nebraska, USA (B&R Stores)[OPERATIONAL]
Nebraska, USA (B&R Stores) · Jun 9, 2026
- Tally at United States (multiple hotel chains)[OPERATIONAL]
United States (multiple hotel chains) · Jan 1, 2026
Sectors & Applications
FAQ
What is Simbe Robotics?
Simbe Robotics is an American retail robotics company based in San Francisco, developing the Tally autonomous inventory robot that scans store shelves using computer vision and RFID to provide real-time shelf intelligence for retailers. Operating under a Robotics-as-a-Service model, Simbe powers automated shelf intelligence for the largest number of retail banners globally, with deployments at SpartanNash, Wakefern/ShopRite, BJ's Wholesale Club, Schnuck Markets, Albertsons, and CarrefourSA across three continents.
What does Simbe Robotics make?
Simbe Robotics has 2 robot models on the DEPLOY registry: Tally Spot, Tally (Simbe Robotics builds physical robots).
Is Simbe Robotics publicly traded?
No. Simbe Robotics is privately held and not publicly traded, per the DEPLOY registry.
Who competes with Simbe Robotics?
On the DEPLOY registry, peer companies to Simbe Robotics building in the same form factors include Roborock, Ecovacs Robotics, SharkNinja, Unitree Robotics.
Who is the CEO of Simbe Robotics?
Brad Bogolea is the ceo of Simbe Robotics, per the DEPLOY registry.
How can I invest in Simbe Robotics?
Simbe Robotics is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today. It has raised $78M in disclosed funding.
Where is Simbe Robotics headquartered?
Simbe Robotics is headquartered in San Francisco, CA, USA.
How much funding has Simbe Robotics raised?
Simbe Robotics has raised approximately $78M in disclosed funding on record in the DEPLOY registry.
Who owns Simbe Robotics?
Simbe Robotics is privately held and venture-backed ($78M raised); ownership sits with its founders and private investors.
Where does Simbe Robotics operate robots?
Simbe Robotics operates 16 verified deployments, including at Global (multiple sites), Nebraska, USA (B&R Stores), United States (multiple hotel chains).
How many robots has Simbe Robotics deployed?
DEPLOY has 16 verified Simbe Robotics deployments on record at sites including Global (multiple sites), Nebraska, USA (B&R Stores), United States (multiple hotel chains). That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.
Is Simbe Robotics a top robotics company?
On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Simbe Robotics ranks in roughly the top under 1% of companies tracked by the registry.
Is Simbe Robotics safe?
Simbe Robotics has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.