The Swatch Group
[ACTIVE]HQ: Biel/Bienne, Switzerland · Est. 1983 · 1 model registered
As of Sep 2026, DEPLOY verifies The Swatch Group: 1 model. 1 source back the record.
Ownership
ACTIVE
Capital / Funding
Undisclosed
Headquarters
Biel/Bienne, Switzerland
IP / Patents
Undisclosed
Platform Models
1
Audited Incidents
0
Overview
The swatch Group is a Swiss watchmaker and manufacturer of watches, movements, and microelectronics. Founded in 1983 by Nicolas G. Hayek through the merger of ASUAG and SSIH, the Group produces watches under 18+ brands including Swatch, Omega, Tissot, Breguet, Blancpain, and Harry Winston. The Group also operates EM Microelectronic, an RFID and microelectronics division, and has ventured into AI-designed watches with its AI-DADA product.
Limited public funding data for capital position assessment.
Key Facts
Safety & Regulatory Posture
No incidents on record for The Swatch Group.
Leadership & Founders
Current Program Leadership & Executives
CEO
Chair of the Board
Founding Team
cofounder · no longer at company
Key Former Leadership (1 Tracked)
Partnerships & Commercial Deployments
Key Recurring Partners
Recent Verified Partnerships
- Partnership
MOST RECENT
FAQ
What is The Swatch Group?
The swatch Group is a Swiss watchmaker and manufacturer of watches, movements, and microelectronics. Founded in 1983 by Nicolas G. Hayek through the merger of ASUAG and SSIH, the Group produces watches under 18+ brands including Swatch, Omega, Tissot, Breguet, Blancpain, and Harry Winston. The Group also operates EM Microelectronic, an RFID and microelectronics division, and has ventured into AI-designed watches with its AI-DADA product.
What does The Swatch Group make?
The Swatch Group has 1 robot model on the DEPLOY registry: Swatch Watch (The Swatch Group builds both physical robots and the AI that runs them).
Who is the CEO of The Swatch Group?
Nick Hayek, Jr. is the ceo of The Swatch Group, per the DEPLOY registry.
Where is The Swatch Group headquartered?
The Swatch Group is headquartered in Biel/Bienne, Switzerland.
Where does The Swatch Group operate robots?
The Swatch Group is a robot manufacturer and does not directly operate deployments on the DEPLOY registry. Its products are deployed by customer operators; see the company page for the verified deployment record.
Is The Swatch Group a top robotics company?
On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, The Swatch Group ranks in roughly the top 53% of companies tracked by the registry.
Is The Swatch Group safe?
The Swatch Group has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.