Fetch AMR line
[commercial]amr · amr · 1 deployments in catalog
Verified (history): Zebra Technologies (NASDAQ: ZBRA) acquired Fetch Robotics in 2021 (~$290M) and ran its AMR line (RollerTop, CartConnect 52.5kg, FlexShelf 70kg, HMIShelf), later branded Zebra Symmetry Fulfillment. Live deployments existed (e.g. ODW Logistics, 42% pick-rate improvement, reported <2 months before the wind-down)., Discontinued (verified): On Dec 9 2025 Zebra filed an SEC 8-K disclosing a decision to dispose of or exit the robotics automation business (~$80M charges incl. ~$45M asset + $34M intangible impairment); most staff out by end-2025, ~25% retained to March 2026 to manage existing deployments. Reason: the AMR business was not scaling fast enough. lifecycleState=discontinued; maturity reflects historical commercial peak.
Manufacturer
Zebra TechnologiesForm Factor
amr
Lifecycle
commercial
Operational Reality
Audited
Deployments
1
Target Price
Not publicly disclosed
- AMR
- COMMERCIAL
Description
The Zebra/Fetch AMR line comprises the autonomous material-handling robots (RollerTop, CartConnect, FlexShelf, HMIShelf) that Zebra Technologies (NASDAQ: ZBRA) acquired with Fetch Robotics in 2021 for about $290 million and later branded as Zebra Symmetry Fulfillment, running on the FetchCore fleet platform. The registry records it at commercial maturity historically but with lifecycleState=discontinued: on December 9 2025 Zebra filed an SEC 8-K disclosing a decision to dispose of or exit the robotics automation business, taking roughly $80 million in charges, with most staff departing by end-2025 and about a quarter retained to March 2026 to manage existing deployments. The stated reason was that the AMR business was not scaling fast enough. Per the active/retired split, the Model reflects the current (wound-down) direction while historical deployments retain their commercial state.
Key facts & specs
- website
- https://www.zebra.com/us/en/about-zebra/newsroom/press-releases/2021/zebra-technologies-to-acquire-fetch-robotics.html
- maturity
- commercial
- lifecycle
- discontinued
- manufacturer
- Zebra Technologies
- deployments count
- 1
- Maturity stage
- commercial
- Function
- person-to-goods and tote/cart transport in warehouses (FetchCore / Zebra Symmetry fleet software)
- Form Factor
- amr (autonomous material-handling robots: RollerTop, CartConnect, FlexShelf, HMIShelf)
- Payload kg
- CartConnect 52.5 kg; FlexShelf 70 kg
- Acquisition price
- ~$290 million
- Pick-rate improvement
- 42%
- Discontinuation charges
- ~$80 million
- Discontinuation date
- December 9 2025
Availability and pricing
- price
- Not publicly disclosed
- lead time
- Not disclosed
- sales model
- Not disclosed
- availability
- Discontinued
- units in field
- Not disclosed
- pricing Model
- Not disclosed
Safety record
No incidents on record for Fetch AMR line.
Supply chain
- Intel CorporationSENSORSIntel Corporation Intel RealSense D-series depth cameras -- 3D perception for bin-picking and obstacle avoidance
Intel Corporation Intel RealSense D-series depth cameras -- 3D perception for bin-picking and obstacle avoidance
FAQ
What is Fetch AMR line?
The Zebra/Fetch AMR line comprises the autonomous material-handling robots (RollerTop, CartConnect, FlexShelf, HMIShelf) that Zebra Technologies (NASDAQ: ZBRA) acquired with Fetch Robotics in 2021 for about $290 million and later branded as Zebra Symmetry Fulfillment, running on the FetchCore fleet platform. The registry records it at commercial maturity historically but with lifecycleState=discontinued: on December 9 2025 Zebra filed an SEC 8-K disclosing a decision to dispose of or exit the robotics automation business, taking roughly $80 million in charges, with most staff departing by end-2025 and about a quarter retained to March 2026 to manage existing deployments. The stated reason was that the AMR business was not scaling fast enough. Per the active/retired split, the Model reflects the current (wound-down) direction while historical deployments retain their commercial state.
Is Fetch AMR line actually deployed in the real world?
Yes. Fetch AMR line is independently verified in real-world operation on the DEPLOY registry, confirmed at named deployment sites with primary sources: not a concept, render, or demo-only.
Who makes Fetch AMR line?
Fetch AMR line is made by Zebra Technologies, based in Lincolnshire, Illinois, USA, founded in 1969.
Where is Fetch AMR line deployed?
1 verified deployment of Fetch AMR line is on the DEPLOY registry, including at Kampen.
Can you buy Fetch AMR line?
Fetch AMR line is discontinued and no longer sold; its historical record remains on the DEPLOY registry.
What are alternatives to Fetch AMR line?
On the DEPLOY registry, comparable amr robots to Fetch AMR line include LocusBot, AutoStore System, Skypod, Amazon Robotics fleet.
How does Fetch AMR line compare to LocusBot?
Fetch AMR line and LocusBot (Locus Robotics · 13 deployments) are both amr robots on the DEPLOY registry. Fetch AMR line has 1 verified deployment on record. Compare both records for specs, safety, deployments, and verified-vs-claimed autonomy.
Is Fetch AMR line a top amr?
On DEPLOY's intelligence score, which blends verified deployments, safety, adoption, media, and IP signals, Fetch AMR line ranks in roughly the top 69% of amr models tracked by the registry.
What is Fetch AMR line's maturity stage?
Fetch AMR line is at the commercial stage on the DEPLOY maturity ladder (research, prototype, pilot, commercial, production). Commercial stage means production-grade deployments are operating at named customer sites.
Is Fetch AMR line still being made?
Fetch AMR line is discontinued: the product line is permanently ceased; historical records remain on the registry.
Is Fetch AMR line safe?
Fetch AMR line has no incidents on record in the DEPLOY registry. This does not constitute a safety guarantee; it reflects the incidents DEPLOY has tracked and verified to date.