SoftBank Robotics (Pepper)

[ACTIVE]

Humanoids · HQ: Paris, France · Est. Aldebaran Robotics in 2005. · 1 model registered · 3 deployments

New deploymentRecent pressFunding gap >24mo

As of Sep 2026, DEPLOY verifies SoftBank Robotics (Pepper): 1 model, 3 deployments across 3 regions, $100.0M raised, 1 active incident. 1 source back the record.

Ownership

ACTIVE

Capital / Funding

$100M

Headquarters

Paris, France

IP / Patents

Undisclosed

Platform Models

1

Audited Incidents

1

Overview

Pepper is a semi-humanoid robot manufactured by Aldebaran Robotics (formerly SoftBank Robotics Europe, now part of United robotics group), designed to read emotions and interact with humans in retail, banking, hospitality, and healthcare settings. Unveiled in Tokyo in June 2014 by SoftBank founder Masayoshi Son, Pepper was the first commercial robot marketed as having a heart, with approximately 27,000 units produced before manufacturing was paused in 2020-2021 due to weak demand. Aldebaran Robotics was acquired by SoftBank in 2012 for USD 100 million, rebranded as SoftBank Robotics in 2016, sold to United Robotics Group in 2022, and rebranded back to Aldebaran before entering receivership in 2025.

Audited Posture AssessmentPeer Percentile: 45.5%

Safety profile within acceptable range for category. Deployment footprint remains limited relative to category peers.

  • HUMANOID

Key Facts

RobotHumanoid social robots Pepper and NAO for customer service and education.
StageProduction halted in 2020; service continues.
FounderBruno Maisonnier founded Aldebaran Robotics in 2005.
ManufacturerAldebaran Robotics (Paris, France); manufactured by Foxconn in China.
Parent companySoftBank Group acquired Aldebaran for USD 100M in 2012; sold to United Robotics Group in 2022.
Units producedApproximately 27,000 Pepper robots manufactured (company-reported).
LaunchUnveiled June 5, 2014 in Tokyo by Masayoshi Son; consumer sales began June 2015.
Production haltedManufacturing paused in 2020-2021 due to weak demand; 165 jobs cut in France.
ReceivershipAldebaran entered judicial liquidation (receivership) in February 2025.
PriceUSD 30,000 outright or USD 2,000 upfront with USD 550/month subscription.
DeploymentsSoftBank Mobile stores (Japan), HSBC banks, Hamazushi restaurants, Montreal-Trudeau Airport, Pepper PARLOR cafe (Tokyo).

Safety & Regulatory Posture

0 entries
Audited Incident & Recall FootprintLatest event: Jun 2021

1 incident on record (1 moderate). Most recent: Jun 2021.

moderate: 1

Leadership & Founders

4 entries

Current Program Leadership & Executives

Bruno MaisonnierSEC-verified

Founder of Aldebaran Robotics

Masayoshi SonSEC-verified

Founder & CEO, SoftBank Group (unveiled Pepper in 2014)

Thomas HahnSEC-verified

Founder & CEO, United Robotics Group (acquired SoftBank Robotics Europe in 2022)

Founding Team

Bruno Maisonnier[Founder]

cofounder · no longer at company · NAO Robot · , SoftBank Robotics · Aldebaran Robotics

Partnerships & Commercial Deployments

5 entries
Total Tracked3
Operating3
Announced0
Concluded3

Key Recurring Partners

Foxconn (Hon Hai)1 · 1× joint · 5 total
SoftBank Group2 · 1× joint · 6 total
United Robotics Group3 · 1× joint · 1 total

Recent Verified Partnerships

  • United Robotics Group acquires SoftBank Robotics EuropeJan 1, 2022

    MOST RECENT · United Robotics Group acquires SoftBank Robotics Europe · 2022-01-01 · with United Robotics Group · OPERATING · Foxconn manufactures Pepper robot · 2014-06-05 · with Foxconn (Hon Hai) · OPERATING · SoftBank Group acquires Aldebaran Robotics · 2012-01-01 · with SoftBank Group · OPERATING

Operator Customers & Fleet Integrators

SoftBank Robotics (Pepper) - 3 deploymentsSoftBank Robotics (Pepper)

Platform Models

1 entry

Deployments

3 entries

Incidents affecting SoftBank Robotics (Pepper)

1 entry

Sectors & Applications

2 entries

FAQ

14 entries
What is SoftBank Robotics (Pepper)?

Pepper is a semi-humanoid robot manufactured by Aldebaran Robotics (formerly SoftBank Robotics Europe, now part of United robotics group), designed to read emotions and interact with humans in retail, banking, hospitality, and healthcare settings. Unveiled in Tokyo in June 2014 by SoftBank founder Masayoshi Son, Pepper was the first commercial robot marketed as having a heart, with approximately 27,000 units produced before manufacturing was paused in 2020-2021 due to weak demand. Aldebaran Robotics was acquired by SoftBank in 2012 for USD 100 million, rebranded as SoftBank Robotics in 2016, sold to United Robotics Group in 2022, and rebranded back to Aldebaran before entering receivership in 2025.

What does SoftBank Robotics (Pepper) make?

SoftBank Robotics (Pepper) has 1 robot model on the DEPLOY registry: Pepper (SoftBank Robotics (Pepper) builds physical robots).

Is SoftBank Robotics (Pepper) publicly traded?

SoftBank Robotics (Pepper) is not an independent public company; it has been acquired, per the DEPLOY registry.

Who competes with SoftBank Robotics (Pepper)?

On the DEPLOY registry, peer companies to SoftBank Robotics (Pepper) building in the same form factors include Unitree Robotics, DLR Institute of Robotics and Mechatronics, Dobot, AgiBot.

Who is the CEO of SoftBank Robotics (Pepper)?

Bruno Maisonnier is the founder of SoftBank Robotics (Pepper), per the DEPLOY registry.

How can I invest in SoftBank Robotics (Pepper)?

SoftBank Robotics (Pepper) has no separately traded stock; it has been acquired.

Where is SoftBank Robotics (Pepper) headquartered?

SoftBank Robotics (Pepper) is headquartered in Paris, France.

How much funding has SoftBank Robotics (Pepper) raised?

SoftBank Robotics (Pepper) has raised approximately $100M in disclosed funding on record in the DEPLOY registry.

Who owns SoftBank Robotics (Pepper)?

SoftBank Robotics (Pepper) has been acquired and is no longer independently owned.

Where does SoftBank Robotics (Pepper) operate robots?

SoftBank Robotics (Pepper) operates 3 verified deployments, including at London, Montreal, Tokyo.

How many robots has SoftBank Robotics (Pepper) deployed?

DEPLOY has 3 verified SoftBank Robotics (Pepper) deployments on record at sites including London, Montreal, Tokyo. That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.

Is SoftBank Robotics (Pepper) a top robotics company?

On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, SoftBank Robotics (Pepper) ranks in roughly the top 55% of companies tracked by the registry.

Are there any incidents involving SoftBank Robotics (Pepper)?

1 active incident involving SoftBank Robotics (Pepper) is on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.

Is SoftBank Robotics (Pepper) safe?

SoftBank Robotics (Pepper) has 1 active incident on record in the DEPLOY registry. 1 incident on record (1 moderate). Most recent: Jun 2021. Retracted incidents are excluded from this count.