Whoop
[PRIVATE]Service & Cobot Robotics · HQ: Boston, Massachusetts · Est. 2012 · 1 model registered · 1 deployments
As of Sep 2026, DEPLOY verifies Whoop: 1 model, 1 deployment across 1 region, $1.1B raised, 3 active incidents. 4 sources back the record.
Ownership
PRIVATE
Capital / Funding
$1.1B
Headquarters
Boston, Massachusetts
IP / Patents
Undisclosed
Platform Models
1
Audited Incidents
3
Overview
American human performance company developing the Whoop wearable fitness tracker with a subscription-based pricing model. The WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life, tracking sleep, strain, and recovery. Pricing: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Available on WHOOP.com, Amazon, and Best buy.
Well-capitalized with $1.1B raised and recent funding activity. Meaningful press and media coverage across the period. Deployment footprint remains limited relative to category peers.
Key Facts
Safety & Regulatory Posture
3 incidents on record (1 serious, 2 moderate). Most recent: Nov 2025.
Evidentiary Regulatory Filings & Recalls
- Jul 14, 2025, 12:00 PM UTCus_fda[active]us_fda
- Jul 14, 2025us_fda[active]us_fda
Leadership & Founders
Current Program Leadership & Executives
Founder & CEO
SVP Data Science & Research
Principal Scientist / Global Head of Human Performance
Co-founder & Chief Hardware Engineer
Chief Technology Officer
Chief Financial Officer
Chief Operating Officer
founder
Founding Team
cofounder · founded 2012-01-01
cofounder · founded 2012-01-01 · no longer at company
cofounder · founded 2012-01-01
cofounder · no longer at company
Key Former Leadership (1 Tracked)
Partnerships & Commercial Deployments
Operator Customers & Fleet Integrators
Platform Models
Deployments
Incidents affecting Whoop
- Class action (Rowe v. WHOOP) alleges WHOOP falsely advertised BPI as medical-grade[OTHER]
Nov 18, 2025
- FDA warning letter to Whoop: Blood Pressure Insights marketed beyond clearance[REGULATORY ACTION]
Jul 14, 2025
- Class action (Lomeli v. WHOOP) alleges health-data sharing without consent[OTHER]
Aug 13, 2025
Sectors & Applications
FAQ
What is Whoop?
American human performance company developing the Whoop wearable fitness tracker with a subscription-based pricing model. The WHOOP 5.0/MG is a 24/7 health and fitness wearable with 14+ day battery life, tracking sleep, strain, and recovery. Pricing: One plan at $199/year and Peak plan at $239/year, with the device included in the membership. Available on WHOOP.com, Amazon, and Best buy.
What does Whoop make?
Whoop has 1 robot model on the DEPLOY registry: Whoop (5.0 / MG) (Whoop builds both physical robots and the AI that runs them).
Is Whoop publicly traded?
No. Whoop is privately held and not publicly traded, per the DEPLOY registry.
Who competes with Whoop?
On the DEPLOY registry, peer companies to Whoop building in the same form factors include Google, Samsung Electronics, Butterfly Network, Abbott.
Who is the CEO of Whoop?
Will Ahmed is the ceo of Whoop, per the DEPLOY registry.
How can I invest in Whoop?
Whoop is a private company; its shares are not available on public markets, so retail investors cannot buy the stock today. It has raised $1.1B in disclosed funding.
Where is Whoop headquartered?
Whoop is headquartered in Boston, Massachusetts, USA.
How much funding has Whoop raised?
Whoop has raised approximately $1.1B in disclosed funding on record in the DEPLOY registry.
Who owns Whoop?
Whoop is privately held and venture-backed ($1.1B raised); ownership sits with its founders and private investors.
Where does Whoop operate robots?
Whoop operates 1 verified deployment, including at Global.
How many robots has Whoop deployed?
DEPLOY has 1 verified Whoop deployment on record at sites including Global. That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.
Is Whoop a top robotics company?
On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Whoop ranks in roughly the top 26% of companies tracked by the registry.
When was Whoop founded?
Whoop was founded in 2012.
Are there any incidents involving Whoop?
3 active incidents involving Whoop are on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.
Is Whoop safe?
Whoop has 3 active incidents on record in the DEPLOY registry. 3 incidents on record (1 serious, 2 moderate). Most recent: Nov 2025. Retracted incidents are excluded from this count.