Cruise
[SUBSIDIARY]Robotaxis · HQ: San Francisco, California · Est. 2013 · 2 models registered · 9 deployments
As of Sep 2026, DEPLOY verifies Cruise: 2 models, 9 deployments across 6 regions, $6.2B raised, 14 active incidents. 18 sources back the record.
Ownership
SUBSIDIARY
Capital / Funding
$6.2B
Headquarters
San Francisco, California
IP / Patents
8 Active
Platform Models
2
Audited Incidents
14
Overview
Autonomous vehicle company founded 2013, acquired by General motors in 2016; operated as a largely autonomous GM subsidiary building driverless robotaxis. Launched driverless (no safety driver) taxi service in San Francisco (first driverless ride Nov 2021; open to public Feb 2022). Following the Oct 2, 2023 pedestrian-dragging incident and subsequent regulatory fallout, suspended all operations Oct 2023; CEO/co-founder Kyle Vogt resigned Nov 2023. Began returning vehicles to public roads (with human safety drivers) May 2024. In December 2024, GM stopped funding Cruise's robotaxi business, folding the autonomous-driving work into driver-assistance systems for personal GM vehicles. The driverless-robotaxi business is effectively ended.
Broad public reach with 1.1M video views. 14 incidents on record.
- AV
Key Facts
Claims & Reality Assessment
Audited Corporate Claims Ledger
- [CONTRADICTED]TimelineClaimed: Jan 1, 2024
“Cruise was effectively dissolved by GM in late 2024. Kyle Vogt is no longer CEO. There will be no "major coverage" from Cruise in 2026. The company as an independent entity no longer exists in its original form.”
- [CONTRADICTED]TimelineClaimed: Oct 1, 2023
“Cruise was not commercially deployed by end of 2024. Operations suspended Oct 2023 after pedestrian-dragging incident. GM restructured Cruise, laid off staff.”
- [CONTRADICTED]CapacityClaimed: Nov 7, 2019
“Cruise never reached 1M robotaxis. Commercial robotaxi service was limited to SF; GM recalled all Cruise AVs in Nov 2023 after safety incidents.”
Safety & Regulatory Posture
7 recalls and 7 incidents on record (2 critical, 6 serious, 4 moderate, 2 minor). Most recent: Nov 2024.
Evidentiary Regulatory Filings & Recalls
- other[closed]other
- Sep 30, 2024, 12:00 PM UTCus_nhtsa[closed]us_nhtsa
- Aug 9, 2024, 12:00 PM UTCus_nhtsa[recalled]us_nhtsa
- Feb 17, 2022, 12:00 PM UTCus_nhtsa[pending]us_nhtsa
Leadership & Founders
Founding Team
cofounder · founded 2013-01-01 · no longer at company · The Bot Company
cofounder · founded 2013-01-01 · no longer at company
Key Former Leadership (10 Tracked)
Partnerships & Commercial Deployments
Operator Customers & Fleet Integrators
Patents & Intellectual Property
- Filed: Sep 30, 2021Granted: Feb 13, 2024
- Filed: Jun 15, 2017Granted: Jun 8, 2021
- Filed: Jun 30, 2016Granted: Jun 11, 2019
- Filed: Jun 30, 2016Granted: May 1, 2018
- Filed: Jul 28, 2017Granted: Jun 25, 2019
- Filed: Mar 15, 2017Granted: Mar 10, 2020
- Filed: Jun 15, 2021Granted: Jan 11, 2022
- Filed: Jul 28, 2017
Platform Models
Deployments
- Cruise Origin at San Francisco[PAUSED]
San Francisco · Jun 1, 2022
- Cruise AV (Chevrolet Bolt) at Miami[ENDED]
Miami · Jan 1, 2023
- Cruise AV (Chevrolet Bolt) at Dallas[ENDED]
Dallas · Jan 1, 2023
- Cruise AV (Chevrolet Bolt) at Houston[ENDED]
Houston · Jan 1, 2023
- Cruise AV (Chevrolet Bolt) at Austin[ENDED]
Austin · Jan 1, 2023
- Cruise AV (Chevrolet Bolt) at Phoenix[ENDED]
Phoenix · Jan 1, 2023
- Cruise AV (Chevrolet Bolt) at San Francisco[ENDED]
San Francisco · Nov 1, 2021
- Cruise AV (Chevrolet Bolt) at Dallas, Texas, USA[PILOT]
Dallas, Texas, USA · Jun 3, 2024
- Cruise AV (Chevrolet Bolt) at Houston, Texas, USA[PILOT]
Houston, Texas, USA · May 10, 2024
Incidents affecting Cruise
- California DMV suspends Cruise's driverless deployment and testing permits as not safe for public operation[REGULATORY ACTION]
Oct 24, 2023
- Cruise admits a false report to a federal investigation; $500K DOJ deferred-prosecution agreement[REGULATORY ACTION]
Nov 14, 2024
- Cruise recalls its entire 1,194-vehicle fleet over unexpected hard braking[RECALL]
Aug 22, 2024
- NHTSA fines Cruise $1.5M for failing to fully report the Oct 2023 pedestrian-dragging crash[REGULATORY ACTION]
Sep 30, 2024
- San Francisco firefighter broke a Cruise robotaxi window after it advanced toward an active fire scene[TRAFFIC DISRUPTION]
Jan 22, 2023
- Cruise driverless car ran over San Francisco Fire Department hose lines during firefighting operations[TRAFFIC DISRUPTION]
May 9, 2023
- Cruise robotaxi collided with an SF fire truck responding to an emergency; one passenger injured[COLLISION]
Aug 17, 2023
- Cruise driverless robotaxi dragged a pedestrian ~20 feet in San Francisco[INJURY]
Oct 2, 2023
- Cruise recalls 300 ADS units (NHTSA 23E-029) over articulated-vehicle misprediction[RECALL]
Apr 3, 2023
- Cruise recalls 950 ADS units (NHTSA 23E-086) over post-crash pullover behavior[RECALL]
Nov 7, 2023
- ADS Software Error May Cause Crash[RECALL]
Apr 3, 2023
- ADS Software May Improperly Respond After a Crash[RECALL]
Nov 7, 2023
- Software May Cause Unexpected Braking[RECALL]
Aug 9, 2024
- Cruise recalls 80 ADS units (NHTSA 22E-072) over unprotected-left hard-braking software[RECALL]
Aug 29, 2022
Sectors & Applications
FAQ
What is Cruise?
Autonomous vehicle company founded 2013, acquired by General motors in 2016; operated as a largely autonomous GM subsidiary building driverless robotaxis. Launched driverless (no safety driver) taxi service in San Francisco (first driverless ride Nov 2021; open to public Feb 2022). Following the Oct 2, 2023 pedestrian-dragging incident and subsequent regulatory fallout, suspended all operations Oct 2023; CEO/co-founder Kyle Vogt resigned Nov 2023. Began returning vehicles to public roads (with human safety drivers) May 2024. In December 2024, GM stopped funding Cruise's robotaxi business, folding the autonomous-driving work into driver-assistance systems for personal GM vehicles. The driverless-robotaxi business is effectively ended.
What does Cruise make?
Cruise has 2 robot models on the DEPLOY registry: Cruise Origin, Cruise AV (Chevrolet Bolt) (Cruise builds both physical robots and the AI that runs them).
Is Cruise publicly traded?
Cruise is not an independent public company; it has been acquired, per the DEPLOY registry.
Who competes with Cruise?
On the DEPLOY registry, peer companies to Cruise building in the same form factors include Tesla, Waymo, Aurora Innovation, Nuro.
Who is the CEO of Cruise?
Kyle Vogt is the ceo of Cruise, per the DEPLOY registry.
How can I invest in Cruise?
Cruise has no separately traded stock; it has been acquired.
Where is Cruise headquartered?
Cruise is headquartered in San Francisco, California, USA.
How much funding has Cruise raised?
Cruise has raised approximately $6.2B in disclosed funding on record in the DEPLOY registry.
Who owns Cruise?
Cruise has been acquired and is no longer independently owned.
Where does Cruise operate robots?
Cruise operates 9 verified deployments, including at Dallas, Texas, USA, Houston, Texas, USA, Miami.
How many robots has Cruise deployed?
DEPLOY has 9 verified Cruise deployments on record at sites including Dallas, Texas, USA, Houston, Texas, USA, Miami. That is a count of distinct field deployments each backed by sourced evidence, not a manufacturer's claimed unit total; it updates as new sites are verified.
Is Cruise a top robotics company?
On DEPLOY's intelligence score, which blends verified deployments, funding, hiring, media, safety, and IP signals, Cruise ranks in roughly the top 34% of companies tracked by the registry.
When was Cruise founded?
Cruise was founded in 2013.
Are there any incidents involving Cruise?
14 active incidents involving Cruise are on the DEPLOY registry. Each is a sourced, append-only record; retracted incidents are suppressed from this view.
Is Cruise safe?
Cruise has 14 active incidents on record in the DEPLOY registry. 7 recalls and 7 incidents on record (2 critical, 6 serious, 4 moderate, 2 minor). Most recent: Nov 2024. Retracted incidents are excluded from this count.